TRENDS OF ONLINE CONTENT WRITING
Over the years there have been various methods of marketing your products, via stores, through visual medium, newspaper ads, via online content and so on. Having a passion for writing, myself, I have been an online content writer for quite some years now. Having done my mass communication and looking to become a reporter, my passion for writing guided me to this new opportunity that lets me to research on all topics as well as to write about them.
In my job, I have come to realise that content is the king of online media. Graphics or videos take a second place to content. As the time sped by, I have watched the whole concept of content writing take over a new dimension. So many things have undergone modification, with the advent of technology and launch of tablets and smart phones. Content – definitely have been modified to fit the platform they are presented in.
Earlier, where graphics and long winded contents seem to find its way to paper or magazines, with the entry of technology or computers, content had seen great change. Short, crisp and lucid sentences seem to be norm. Not to forget, nowadays they have been modified more to fit as mobile content.
Content has to be interesting and arresting enough to bring in added traffic in addition to maintaining the existing users. Be sure to address the question of ‘what do content do for the target audience?’ What exactly is the purpose of the content? Make use of graphics to add on to the visual appeal. However, ensure that it confirms to the web usability. Online articles and content have to be interesting enough to retain the attention span of the users.
You can also add on videos, pics or audio to enhance the content more. It always pays to keep the target audience in mind, as you start with your online content. Add on demographics, reports and research data in an interesting manner to your content, if you think that would help draw in customers.
Making use of compelling content definitely helps to draw in as well as retain the existing crowd. By my personal experience, the influence of social media in marketing your online content is tremendous. The key is in using this knowledge to your advantage, thus promoting your business.
Using blogs is again another method to promote your content or business. There was earlier time, when just owning a website to promote your product was a luxury. Content, was never given much importance. Doing away with pop up adds or additional windows add on to the visual appeal as well as the usability.
Not to forget, that normally, online contents should be lucid enough with proper beginning, a core to the article and a conclusion, thus rousing your customers to buy from you. Content, of course keeps changing as per the modified trends. In the meantime, the years have sped by showing development to online content, ensuring that it is crisp, clear and interesting, as it continues to address to the requirements of the target audience.